| Course Title | Strategic Management and Digital Business |
| Course Code | D-044-01 |
| Level | PhD |
| ECTS Credits | 3.00 |
| Faculty/unit | Transport and Management Faculty |
| Field | Management sciences |
| Course Type | Standard |
| Course Leader | Stukalina Yulia - Dr.sc.administr. professor |
| Annotation | The study course is intended for providing students with a deep understanding of the company's competitiveness and the nature of strategic management in the era of business digital transformation, and for preparing future leaders for work in the digital economy. |
| Aim | To develop doctoral students' understanding of the strategic planning role in the managment of a modern enterprise, strategic management theories and development trends , as well as teach students how to sustain the company's competitive advantage in the digital economy. |
| LO1 | being able to define independently and critically analyze complex scientific and professional problems, to respond quickly to changes in the business environment and to identify the development direction considering changes, developing strategic plans and making innovative decisions |
| LO2 | in-depth knowledge of strategy development principles; choice of an appropriate strategy; strategy development and implementation processes in the digital business context |
| LO3 | being able to use independently SM theory, methods and problem-solving skills to perform research and highly qualified professional functions; being able to analyze and develop different strategies that are essential for building the company's competitive advantage in the digital business context |
| Required Literature | - McManners, P. (2014). Corporate Strategy in the Age of Responsibility. Taylor & Francis Group. ProQuest Ebook Central: https://ebookcentral.proquest.com/lib/tsilv/detail.action?docID=1746982
- Wirtz, Bernd W. (2021). Digital Business and Electronic Commerce. Strategy, Business Models and Technology. SpringerChaffey, D., Hemphill, T. and Edmundson-Bird, D. (2019) Digital Business and E-Commerce Management (7th ed.). UK: Pearson
- Vaz, N. (2021). Digital business transformation: How established companies sustain competitive advantage from now to next. USA: John Wiley & Sons
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| Assessment Method | To test students' understanding of the course theoretical models and concepts, a number of case studies are analyzed and discussed (it accounts for 20% of the final grade) . At the final lesson, students make individual presentations and discuss them (it accounts for 30% of the final grade). At the end of the course, students take their final oral exam that accounts for 50% of the final grade. |
| Independent study | Independent work includes executing practical assignments (case studies), preparing the final presentation and getting ready for the final exam. To complete these tasks, students must review the materials presented in the classroom and published in e.tsi.lv. |
| Full-time |
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| First Sit Elements | Element Weighting, % | Group Work | Links to Results |
|---|
| Reports | 20 | | LO2 | | Presentations | 30 | | LO3 | | Examination | 50 | | LO1, LO2 |
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