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To be the leading private technical University in the Baltic Sea region.
To support, discover and expand knowledge and to make a positive difference to our community, locally and on a scale of the wider Baltic Sea region.
We will achieve our goals because we stand by our beliefs and values.
We support our students’ aspirations to implement their best innovative ideas, be adaptable and to take smart risks.
We are eager to achieve our goals, within all directions of our work, with outstanding performance.
We set high standards, bringing special attention to the terms of sustainability and equality for all our students.
We take responsibility for our students and environment, internally and externally. We pay special attention to the social and environmental priorities and practices in our daily work and our relationships with students, their parents and society.
We are a steady & versatile community of passionate, caring and dedicated people, who provide individual approach to students & partners, encouraging everyone to honour their heritage and to be an essential part of society.
Important! Please, note that TSI is the one and only correct abbreviation of Transport and Telecommunication Institute, in all languages therefore TTI, TCI, ТСИ, ИТС & other abbreviations are prohibited lto use in any materials! In case of communications with international partners, also permitted to use TSI, University of Applied Sciences.
This year marks the 25th anniversary of TSI, Transport and Telecommunication Institute.
A special logo has been created to mark the celebration of the university’s anniversary.
The Anniversary Logo is expected to be used in the period from January 1, 2024 to September 30, 2024.
Please get acquainted with the requirements for using the anniversary logo below.
This is TSI’s main logo and the main key element of the brand’s graphic identity. The logo consists of two parts – the TSI graphic element and full name – Transport and Telecommunication Institute, for which a classic sans-serif font was chosen.
The logo of TSI, Transport and Telecommunication Institute, is intended to be used only in the defined dark blue or white colour. 100% white versions are always recommended on dark backgrounds.
The graphic element of the logo without the full university’s name can be used as a graphic element in promotional and marketing materials. The text part of the logo (full university’s name) from the logo cannot be used separately – it shall always be used together with the graphic element.
Safe Logo Placement is a placement of a logo where no other elements interfere with it or cover it by any way, improving visibility. It means that no images, text or other visual elements may be placed too close to the logo. For a practical comparison, the minimum margins around the logo are defined by the height of the letter “T” if the basic version of the logo is used, and the height of “lv” if the version of the www.tsi.lv logo is used.
In order to maintain the visibility and recognition of the logo, a minimum size has been set for it to be used. The main logo version shall not be used in a width smaller than 20 mm. When using the www.tsi.lv version – width has to be no less than 15mm. The separate symbol (TSI in a soft square) cannot have a smaller width than a 5 mm in width.
20 mm
55 px
15 mm
42 px
5 mm
15 px
In order to maintain the visibility and recognition of the logo, a minimum size has been set for it to be used. The base logo version must not be smaller than 20mm or 55 px wide; the www.tsi.lv version – no smaller than 15mm or 42 px. The separate symbol (TSI in a soft square) – no smaller than 5mm or 15 px wide.
It is forbidden to edit a logo’s colour or intensity of colour
It is forbidden to rotate the position of the logo
It is forbidden to use the logo in other colours
It is forbidden to change the proportions of the logo
It is forbidden to use a part of the text without a graphic sign
It is forbidden to use the logo in contour lines
It is forbidden to change the proportions and position of the text parts of the logo
It is forbidden to change the appearance of the logo typeface and graphic mark
The basic background colour of the TSI logo is white, however, it may also be used in one of the defined additional colours if necessary. On backgrounds of different colours, choose the most appropriate version, which is sufficiently contrasting so that the logo remains clearly visible. On multi-color backgrounds and photos, please, find a place where the logo can be read best. Alternatively, the logo can be used on a background of any defined brand colours. The logo may be black and white on printed materials if colour printing is not available.
This is a TSI symbol designed and approved as a trademark in 2001. The symbol consists of a laurel (bay) wreath, which symbolises honour, victory & success. In the centre of the symbol there is a tower that represents strength and protection. The wings on the sides symbolise freedom, independence and movement forward. At the top, there is an abbreviation of the university – TSI.
The Transport and Telecommunication Institute’s Symbol is only available in the defined dark blue or white colours. Always use 100% white colour versions on dark backgrounds.
Safe Symbol Placement is a placement of a logo where no other elements interfere with it or cover it by any way, improving visibility. It means that no images, text or other visual elements may be placed too close to the logo. For a practical comparison, the minimum margins around the logo are defined by the height of the letter “T”.
In order to maintain the visibility and recognition of the symbol, a minimum size has been set for it to be used. The symbol shall not be used in a width smaller than 20 mm or 55 px and height smaller than 15mm or 42 px.
20 mm
55 px
15 mm
42 px
It is essential for the TSI Symbol to be used correctly. In order to maintain the visibility and recognition of the symbol, it is forbidden to edit the symbol in any way – its colour, composition and placement shall be used only in ways stated in this document.
It is forbidden to edit a TSI Symbol colour or intensity of colour
It is forbidden to rotate the position of the TSI Symbol
It is forbidden to use the TSI Symbol in other colours
It is forbidden to change the proportions of the TSI Symbol
It is forbidden to use a part of the text without a graphic sign
It is forbidden to use the TSI Symbol in contour lines
It is forbidden to change the proportions and position of the text parts of the TSI Symbol
It is forbidden to change the appearance of the TSI Symbol (fonts or/ and graphic marks)
Manrope contains 7 styles of different thicknesses and gradients, and has a full extended range of Latin and Cyrillic elements. The font is free to download from the Google collection.
A Ā B C Č D E Ē F G Ģ H I Ī J K Ķ L Ļ M N Ņ O P R S Š T U Ū V Z Ž a ā b c č d e ē f g ģ h i ī j k ķ l ļ m n ņ o p r s š t u ū v z ž 1 2 3 4 5 6 7 8 9 ! ? € %
Calibri is one of the basic fonts of the web & tech, making it accessible to everyone and always is reflected in the same way. In cases where TSI’s primary typeface is not available for some reason, Calibri can be used as both a headline and body typeface.
Open Sans is a free, open source font with a set of 897 characters. Perfect for print, digital and mobile applications, its elements are highly adaptive.
In cases where, for some reason, Manrope and Calibri fonts are not available, Open Sans can be used both as a typeface for headings and body text, and for use in official documents.
A Ā B C Č D E Ē F G Ģ H I Ī J K Ķ L Ļ M N Ņ O P R S Š T U Ū V Z Ž a ā b c č d e ē f g ģ h i ī j k ķ l ļ m n ņ o p r s š t u ū v z ž 1 2 3 4 5 6 7 8 9 ! ? € %
The Youngest Script is a single thickness font, has the full extended range of Latin and Cyrillic elements. The font is used in documents (letters of appreciation, diplomas, etc.). It can be used as an accent in promotional materials.
TSI’s base colour is dark (navy) blue, which is used in the TSI logo and other elements. In various branded materials, one of the defined additional colours may also be used if necessary – white, black, light blue, yellow, green and bluish grey. It is recommended to use one of the shades of blue, grey or white as the background colour. All other elements can be used in any of the defined colours.
In cases where the defined colours alone are not enough, for example in diagrams, graphs, infographics, it is possible to use the saturation tones of the defined colours.
PANTONE 280C
C100 M89 Y31 K22
R00 G47 B104
#002F68
85%
70%
45%
20%
PANTONE 312 C
C74 M14 Y8 K0
R13 G169 B211
#0DA9D3
85%
70%
45%
20%
PANTONE 3395 C
C71 M0 Y58 K0
R24 G196 B147
#18C493
85%
70%
45%
20%
PANTONE 123 C
C3 M24 Y93 K0
R247 G194 B45
#F7C22D
85%
70%
45%
20%
PANTONE 2163 C
C51 M32 Y27 K0
R134 G154 B168
#869aa8
85%
70%
45%
20%
Defined colour transitions can be used in any materials, but heavy line transitions should be avoided. This can be a result or a poor print quality, an improperly prepared file, or file compression. Colour transitions in heavy lines can be avoided by using a “grain” texture, or by making sure your document settings are optimal for colour transitions.
This scheme shows the close connection of our educational institution to everything related to electronics and mechanics. The construction of the blocks is similar to modern microchips. Each block has its own centre element or elements, which combine with other centre elements by branching. The system of graphic elements uses modular schemes that can be combined like pieces of a puzzle, creating unique schemes. Each of the blocks can be rotated and mirrored, creating 81 versions of the block (not counting the empty block).
The block is based on a 16×16 grid. The central rhombuses are formed from the square of the TSI logo, which is rotated by 45 degrees. Each turn of the line is rounded based on a 4×4 circle. For all blocks to be connected, the same exit points are used, which are equally distant from each edge.
In order for graphic elements to look universal in all materials, the mentioned errors should be avoided. When creating graphic materials, it should be avoided that these graphic elements get much more visual attention than the text or photo. It should work as a unifying element that brings the visual to life, not as a main visual material.
Elements that have the same contrast should not overlap
It is forbidden to use elements in the undefined colours
The proportional ratio of graphic elements should not be changed
It is forbidden to connect blocks of graphic elements in free format
It is forbidden to use graphic elements in contour lines
It is forbidden to change the inner structure of the graphic elements
TSI- branded forms and presentation can be downloaded HERE
Valerijas Seiles street 1, Riga, LV-1019, Latvia, Phone.: +371 67100661