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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Credit risk management in the banking sector of Azerbaijan.

This thesis examines credit risk management (CRM) practices in the banking sector of Azerbaijan with a focus on the application and effectiveness of international and local standards in credit risk management. The study begins by defining credit risk and discussing its importance in maintaining financial stability in banks. Various theoretical models of credit risk measurement, including traditional and modern approaches, are reviewed and their applicability in the Azerbaijani context is assessed. An in-depth analysis of credit risk management in a commercial bank (Kapital Bank) is conducted and differences in risk exposure and management strategies are identified. The study also critically analyzes the adoption and implementation of the Basel Accords (Basel I, II and III) in Azerbaijani banks and compares these international standards with local practices. The findings reveal significant differences in Kapital Bank's CRM practices as well as divergence in the implementation of the Basel standards. The thesis concludes with recommendations aimed at improving the regulatory framework and CRM practices to enhance the sustainability and effectiveness of credit risk management at Kapital Bank.

Author: Fatima Aghali

Supervisor: Jekaterina Vestermane

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Design of the concept of innovative development of the enterprise

The first part is devoted to theoretical considerations about the theory of innovation, the innovation process as a company's continuous innovative development.In the second part, it is described that vegetable cultivation is important in the agricultural sector, the main players in the market, both in the agricultural sector and in the vegetable processing markets, and the economic factors are analyzed.The third part describes the way the company operates, growing and selling vegetables, the idea and establishment of the company. What investments are needed to achieve better productivity and improve product quality.In the fourth part, the company's development plan regarding innovative developments in lyophilization, the development of management decision-making criteria, the description of the proposed company's development scenarios and the compilation, justification of the project budget, the opinion of consumers, are developed. Evaluation of the results obtained as a result of the implementation of the new concept.Practical value - the main task of developing the company's development strategy is to become an example for placing the company in a leading position and increasing productivity.

Author: Irina Judina

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The strategic planning features in case of the company's activity change on example of SIA ANTIKS PAINT.

This bachelor thesis analyses the strategic planning of Antiks Paint Ltd. and its impact on the competitiveness and financial stability of the company in the ship repair and construction industry. The thesis provides a theoretical insight into the meaning of strategic planning and its role in the development of the company, as well as analyses different methods of analysis.The study provides an in-depth analysis of the activities of Antiks Paint Ltd., including the company's background information, organisational structure and current strategic planning. The company's financial performance is thoroughly assessed and interviews are conducted with the company's management to gain a deeper understanding of the current challenges and opportunities.The third chapter of the thesis develops a strategic plan, which sets out concrete actions to improve the company's performance and competitiveness. The thesis concludes with conclusions and proposals based on the analysis, proposing solutions for sustainable growth and improvement of the company's market position.The result of this work is a practical strategic planning plan that will help Antiks Paint Ltd to improve its competitiveness and financial performance in a changing business environment.

Author: Jeļena Pavlova

Supervisor: Renāte Indrika

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The role of a leader in building a successful team

The Bachelor thesis consists of 4 parts, the aim of which is to analyse the impact of management on team effectiveness in different industries. The first part will help to understand the main aspects of management, such as motivational techniques, conflict resolution, management skills development and the impact of organisational culture on the work environment. The second part analyses case studies of successful leaders. The third part explains the methodology and limitations of the study. The fourth part analyses three leaders and their team to find out what influences effective team performance.

Author: Jūliana Novožilova

Supervisor: Elīna Gončarova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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