1. THEORETICAL BASIS OF DIGITAL MARKETING.
In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc.
2. DIGITAL MARKETING OF STREAMING SERVICES.
This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.
3. EMPIRICAL STUDY: BEST PRACTICES.
This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.
4. RESULTS.
In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.