The first part is devoted to theoretical considerations about the theory of innovation, the innovation process as a company's continuous innovative development.
In the second part, it is described that vegetable cultivation is important in the agricultural sector, the main players in the market, both in the agricultural sector and in the vegetable processing markets, and the economic factors are analyzed.
The third part describes the way the company operates, growing and selling vegetables, the idea and establishment of the company. What investments are needed to achieve better productivity and improve product quality.
In the fourth part, the company's development plan regarding innovative developments in lyophilization, the development of management decision-making criteria, the description of the proposed company's development scenarios and the compilation, justification of the project budget, the opinion of consumers, are developed. Evaluation of the results obtained as a result of the implementation of the new concept.
Practical value - the main task of developing the company's development strategy is to become an example for placing the company in a leading position and increasing productivity.