The aim of Diploma thesis is to analyze customer acquisition methods in logistics industry, thereby proposing suggestions for its improvement.
Diploma thesis tasks are to explore the theoretical aspects of customer acquisition. Interview companies in transport and logistics service industry. Perform a survey of DSV Latvia sales representatives. Conduct a consumer survey on customer acquisition methods. Draw conclusions and develop proposals on customer acquisition methods for the company DSV Latvia.
First chapter of the thesis compiles the customer acquisition methods. Second chapter describes the activities of DSV Latvia. Chapter three analyzes the results of the surveys and interviews. The thesis concludes with conclusions and proposals for the use of customer acquisition methods for transport and logistics service companies.
The research methods include literature analysis, interviews, and surveys. Achieved results - customer acquisition methods have been explored. Customer acquisition methods have been identified within the company DSV Latvia. It has been determined what customer acquisition methods other transport and logistics service companies use. Proposals have been developed for the use of customer acquisition methods for transport and logistics service companies.