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DEGREE

PROGRAMME

FACULTY

YEAR

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Marketing activities in the field of eSports

Bachelor's Thesis „Marketing Activities in the Field of eSports”. Author of the paper: Anastasija Karačova. Scientific supervisor: Professor Dr. Olga Zervina.Paper for obtaining the degree „Business and Management”

Author: Anastasija Karačova

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Marketing Activities of the "Lowine" Company

The purpose of this bachelor thesis is to offer “Lowine” wine bar different, digital marketing activities to attract customers. These activities will be developed based on literature review, interview with expert, potential customer survey, best practices wine bars and wine restaurants in Latvia and in the United States of America. The research results can be useful for the marketing managers of the wine bars (category of mean sum 40-50EUR in the Baltics capitals).The recommendations developed by the author of this bachelor thesis is aimed to engage the customers, increase business activity and improve a small enterprise business performance. The practical significance of this study lies in providing small business owners with valuable insights into the effective use of e-marketing.

Author: Margarita Ucika

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of Digital Marketing Activities for Kure Pizza

This research investigates the development of digital marketing activities for a pizza dining establishment in the catering industry of Azerbaijan. Due to the swift changes in consumer behaviour and growing number of competitors in the catering industry, the restaurants have to adopt and implement digital marketing activities to effectively engage with the target consumer base. The study looks into overall outlook and ongoing trends in the catering industry of Azerbaijan. Utilising research methods including best practices comparison, competitive comparison, survey, and interviews, the author aims to identify and suggest digital marketing activities for the pizza establishment to improve engagement with its consumers and drive more sales through enhancement of its online presence and digital marketing efforts.

Author: Zahid Pashayev

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Мarketing Аctivities for the Car Selling Platform

The aim of this bachelor thesis is to identify digital marketing activities for an online car-selling platform. Activities will be developed through a potential customer survey, industry best practices comparison, and industry trend identification via start-up analysis, ultimately leading to the formulation of recommendations for marketing managers of car online marketplaces in Europe.Suggestions for the implementation of a digital marketing program on an online car-selling platform, developed by the author of this bachelor's thesis, are aimed at attracting new customers, increasing activity on the platform, and improving performance. The practical significance of this study is to provide small business owners with valuable insights into the effective use of digital marketing. The findings of the study can be useful for small and large business owners to develop effective advertising strategies and improve their financial performance.

Author: Ņikita Siskovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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