The aim of this bachelor thesis is to identify digital marketing activities for an online car-selling platform. Activities will be developed through a potential customer survey, industry best practices comparison, and industry trend identification via start-up analysis, ultimately leading to the formulation of recommendations for marketing managers of car online marketplaces in Europe.
Suggestions for the implementation of a digital marketing program on an online car-selling platform, developed by the author of this bachelor's thesis, are aimed at attracting new customers, increasing activity on the platform, and improving performance. The practical significance of this study is to provide small business owners with valuable insights into the effective use of digital marketing. The findings of the study can be useful for small and large business owners to develop effective advertising strategies and improve their financial performance.