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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2025
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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DIGITAL MARKETING ACTIVITIES FOR TRAVEL AGENCY COMPANY

Digital marketing is essential in the competitive travel and tourist industry in drawing consumers, increasing interaction, and improving brand awareness. Using mixed techniques including surveys, interviews, and literature studies, this study investigates digital marketing tactics specifically for Uzbekistan's travel businesses. Important results expose areas of weakness in using key strategies including content marketing, social media marketing, SEO, and email marketing. Among the recommendations are focused social media campaigns, improved SEO/SEM methods, segmented email marketing, and mobile optimisation. These techniques seek to increase customer involvement, confidence, and business development by offering travel agency managers practical advice on how to flourish in the digital age.

Author: Khurshedjon Khaitov

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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