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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Master 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Design of the concept of innovative development of the enterprise

The first part is devoted to theoretical considerations about the theory of innovation, the innovation process as a company's continuous innovative development.In the second part, it is described that vegetable cultivation is important in the agricultural sector, the main players in the market, both in the agricultural sector and in the vegetable processing markets, and the economic factors are analyzed.The third part describes the way the company operates, growing and selling vegetables, the idea and establishment of the company. What investments are needed to achieve better productivity and improve product quality.In the fourth part, the company's development plan regarding innovative developments in lyophilization, the development of management decision-making criteria, the description of the proposed company's development scenarios and the compilation, justification of the project budget, the opinion of consumers, are developed. Evaluation of the results obtained as a result of the implementation of the new concept.Practical value - the main task of developing the company's development strategy is to become an example for placing the company in a leading position and increasing productivity.

Author: Irina Judina

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Role of Social Media in Promoting Ecotourism

Keywords ECOTOURISM, SOCIAL MEDIA, PROMOTION, INDIAThe research aim is to assess the impact of social media on boosting ecotourism in India. The subject of the research is impact of social media on improving the attractiveness of ecotourism in India. The object of the research is ecotourism in India. Research objectives are as follows: to conduct theoretical analysis regarding the social media and their impact on promoting ecotourism; to conduct industry analysis regarding the ecotourism in India; to develop an empirical research methodology and complete survey and interviews regarding the impact of social media on ecotourism attractiveness; to provide recommendations for the managers involved in ecotourism aimed at improving the attractiveness of ecotourism by means of social media. The results show that there is a significant social media role in transforming the landscape of tourism, particularly in the context of sustainable tourism and ecotourism promotion. The social media inspire people to choose ecotourism if the content is engaging, visually rich and including practical information; they serve as a source of information providing details about destinations, available activities, accommodations and transportation options, and impact decision-making.

Author: Navjot Kaur

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Aspects of the modern frameworks of employment

The first part of the thesis considers the concept of variations in aspects of modern employment and its peculiarities. In addition, the genesis of the most important historical events that changed the history of global employment is provided.The second part of the thesis describes the concept of hybrid employment, its meaning, and its role in modern employment.The third part of the thesis examines the general use of hybrid employment models by employers in Latvia. In addition, relying on expert data, a decision-making method using already existing data processing methods. The data obtained in the work are used to conclude the application of the hybrid work method in Latvia to improve the experience of both employers and employees in this field.

Author: Valērija Makšanova

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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