This bachelor thesis analyses the strategic planning of Antiks Paint Ltd. and its impact on the competitiveness and financial stability of the company in the ship repair and construction industry. The thesis provides a theoretical insight into the meaning of strategic planning and its role in the development of the company, as well as analyses different methods of analysis.
The study provides an in-depth analysis of the activities of Antiks Paint Ltd., including the company's background information, organisational structure and current strategic planning. The company's financial performance is thoroughly assessed and interviews are conducted with the company's management to gain a deeper understanding of the current challenges and opportunities.
The third chapter of the thesis develops a strategic plan, which sets out concrete actions to improve the company's performance and competitiveness. The thesis concludes with conclusions and proposals based on the analysis, proposing solutions for sustainable growth and improvement of the company's market position.
The result of this work is a practical strategic planning plan that will help Antiks Paint Ltd to improve its competitiveness and financial performance in a changing business environment.