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DIGITAL MARKETING ACTIVITIES FOR TRAVEL AGENCY COMPANY

Digital marketing is essential in the competitive travel and tourist industry in drawing consumers, increasing interaction, and improving brand awareness. Using mixed techniques including surveys, interviews, and literature studies, this study investigates digital marketing tactics specifically for Uzbekistan's travel businesses. Important results expose areas of weakness in using key strategies including content marketing, social media marketing, SEO, and email marketing. Among the recommendations are focused social media campaigns, improved SEO/SEM methods, segmented email marketing, and mobile optimisation. These techniques seek to increase customer involvement, confidence, and business development by offering travel agency managers practical advice on how to flourish in the digital age.

Author: Khurshedjon Khaitov

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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Improvement of Logistics Sector in Uzbekistan Through Integration of Smart Technologies

The primary aim of this research paper is to comprehensively evaluate the integration of smart technologies in Uzbekistan's logistics sector. For achieving the research aim the author used a mixed method combining both qualitative and quantitative. As for the primary data, the author of the research used a survey among professionals in logistics and potential users to understand their awareness, perceived benefits, and concerns regarding smart technology integration in Uzbekistan. At the end of the research based on the results the author provides conclusions and recommendations on the integration of smart technologies in Uzbekistan's logistics sector

Author: Otabek Usmanov

Supervisor: Berdymyrat Ovezmyradov

Degree: Master

Year: 2024

Work Language: English

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