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Resilience of startups emerging from incubators: factors for successful long-term
sustainability

The bachelor thesis consists of 3 chapters which provide constructive overview of current Latvian innovation market situation and descries the phenomenon of startup, also defining the factors of success and present the picture of project BUSEE.The first chapter defines the concept of startup and innovation activity. Providing the list of development and lifecycle of startup project. The activity of startup in different sectors were noted. And finally, examination of current trends in startup development industry.Second chapter in other case stands for brief description of Latvian innovation environment. Also covering the role of the government, private sector, and academic sphere in supporting innovation. Identifying the key factors of success and obstacles for startups and analyzing the afterwards The last chapter is defining the factors of sustainable development of the startup project BUSEE by providing complete overview of goals, tasks, and project stages, financial justification and project risk management. Additionally, assessing the project's contribution to innovation development in Latvia and showing paths for further development of project BUSEE.

Author: Artjoms Čubs

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Impact of Time Management in Organizing the Events

The thesis is devoted to the study of the organization of events and factors of effective time management, as well as practical applications for its improvement. The thesis considers the history of development of the main concepts and theories of time management, as well as psychological aspects related to effective work with time. Attention is paid to the tools and technologies of time management. Their impact on current and future trends in event management productivity is examined; the results of the research are presented in this paper, followed by conclusions and suggestions for improving time management in small event management companies.The study consists of Introduction, 3 Chapters, Conclusions, Recommendations.Chapter 1 is devoted to the concept, tools and practices of time management, discovered based on scientific articles.Chapter 2 comprises the analysis of event-organising market in Latvia, including the analysis of small companies.Chapter 3 deals with analysis of interviews with managers of event-organising companies and survey of customers.Conclusions were done on the basis of literature study and empirical analysis.Recommendations to the managers of small event-organising companies on time management of events were done on the basis of drawn conclusion.

Author: Dmitrijs Semešins

Supervisor: Jeļena Popova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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