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DEGREE

PROGRAMME

FACULTY

YEAR

LANGUAGE

KEYWORDS

Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2025
Faculty: Engineering Faculty

Study programme: Computer Science

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Professional Bachelor 2024
Faculty: Transport and Management Faculty

Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Application development designed to produce synthetic data

The work is dedicated to the generation of tabular synthetic data. The aim of the work is to develop software that allows generating synthetic data that meets the customer's requirements related to the generation of data for student training tasks. To achieve this goal, software was developed that allow the generation of synthetic data based on rules, copulas, and machine learning algorithms. The result of the work is tested software that fully meets the customer's requirements. The software can be used to create tasks for student assignments related to regression analysis and other tasks.

Author: Ilona Pilnikova

Supervisor: Nadežda Spiridovska

Degree: Bachelor

Year: 2025

Work Language: Latvian

Study programme: Computer Science

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Intermodal and unimodal freight transport and its efficiency

In the literature review of the bachelor thesis the available information in the scientific literature on the theoretical aspects of intermodal and unimodal freight transport is summarized, including an analysis of European transport statistics and companies views on these modes of transport. The thesis describes the organization of intermodal and unimodal transport and analyses a survey of logistics companies in order to understand the advantages and disadvantages of these modes of transport. The practical part presents a research project on intermodal and unimodal transport and its efficiency.

Author: Kristīne Pobeda

Supervisor: Aleksandrs Kotļars

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

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