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DEGREE

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Master 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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The role of marketing in the SIA "LUX-TA" enterprise

The bachelor’s paper aim is to explore how marketing strategies employed by the travel agency SIA "LUX TA" impact brand visibility and customer engagement, within the travel industry. It delves into the tactics utilized by LUX TA on platforms like Facebook and Instagram to attract and retain audiences through appealing content. The research evaluates the effectiveness of targeted hashtags influencer partnerships and interactive polls in fostering user engagement and loyalty. Additionally it examines the return, on investment (ROI) of these strategies by analyzing their ability to convert engagement into bookings while maintaining cost marketing practices. Ultimately the thesis scrutinises how SIA "LUX TA" utilises its marketing resources to drive sales establish a brand presence and stay competitive in the evolving tourism sector.

Author: Maksims Zubkovs

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Role of Social Media in Promoting Ecotourism

Keywords ECOTOURISM, SOCIAL MEDIA, PROMOTION, INDIAThe research aim is to assess the impact of social media on boosting ecotourism in India. The subject of the research is impact of social media on improving the attractiveness of ecotourism in India. The object of the research is ecotourism in India. Research objectives are as follows: to conduct theoretical analysis regarding the social media and their impact on promoting ecotourism; to conduct industry analysis regarding the ecotourism in India; to develop an empirical research methodology and complete survey and interviews regarding the impact of social media on ecotourism attractiveness; to provide recommendations for the managers involved in ecotourism aimed at improving the attractiveness of ecotourism by means of social media. The results show that there is a significant social media role in transforming the landscape of tourism, particularly in the context of sustainable tourism and ecotourism promotion. The social media inspire people to choose ecotourism if the content is engaging, visually rich and including practical information; they serve as a source of information providing details about destinations, available activities, accommodations and transportation options, and impact decision-making.

Author: Navjot Kaur

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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