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Change management in catering companies in the context of the digital economy

The first chapter describes that based on digital platforms as the main factor of production, labor relations and labor functions are being transformed. In the modern economy, various industries and activities are being transformed, new industries are being formed, based only on the use of new technologies.The second chapter describes that the catering sector is very competitive in the Latvian market. In the context of transformation of the labor market, there are changes in the requirements for employees, which are associated with their personal development and desire for personal growth. Digitalization is transforming existing jobs, requiring workers to have new skills to perform new tasks, requiring continuous training.The third chapter describes that in a market economy, digital business transformation can drive growth, productivity and competitiveness. Digitalization allows us to minimize the risk of human error and free up specialists’ time to solve more important issues.The fourth chapter analyzes the main activities and problem areas of the enterprise, analyzes and proposes promising concepts for personnel management of an existing enterprise in the Latvian public catering market, since in modern changing conditions personnel are the key asset of the enterprise.

Author: Alīna Uļjanovska

Supervisor: Oksana Skorobogatova

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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