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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Master 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of a conceptual approach to building a marketing strategy for the oil and gas industry

Abstract This master thesis has aimed to develop conceptual approach to build marketing strategy for oil and gas industry’s company by maximizing market opportunities developing stakeholder engagement, as well as ensuring long-term sustainability.To rich the aim of the research the following research objectives have been solved in this study:● To examine current market trends, based on 4P’s, regulatory frameworks, as well as emerging opportunities based on literature review, studying best practices, and interviewing marketing management professionals.● To address untapped market segments by assessing competitor strategies to inform strategic positioning with differentiation. ● Develop a conceptual approach to build a robust 4Ps marketing strategy utilizing digital technologies to improve brand awareness as well as strengthen the loyalty of all stakeholders such as investors, customers.

Author: Vijay Singh Thakur

Supervisor: Irina Kuzmina-Merlino

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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