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DEGREE

PROGRAMME

FACULTY

YEAR

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Marketing activities in the field of eSports

Bachelor's Thesis „Marketing Activities in the Field of eSports”. Author of the paper: Anastasija Karačova. Scientific supervisor: Professor Dr. Olga Zervina.Paper for obtaining the degree „Business and Management”

Author: Anastasija Karačova

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.

Author: Ksenija Strazdiņa

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The role of marketing in the SIA "LUX-TA" enterprise

The bachelor’s paper aim is to explore how marketing strategies employed by the travel agency SIA "LUX TA" impact brand visibility and customer engagement, within the travel industry. It delves into the tactics utilized by LUX TA on platforms like Facebook and Instagram to attract and retain audiences through appealing content. The research evaluates the effectiveness of targeted hashtags influencer partnerships and interactive polls in fostering user engagement and loyalty. Additionally it examines the return, on investment (ROI) of these strategies by analyzing their ability to convert engagement into bookings while maintaining cost marketing practices. Ultimately the thesis scrutinises how SIA "LUX TA" utilises its marketing resources to drive sales establish a brand presence and stay competitive in the evolving tourism sector.

Author: Maksims Zubkovs

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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