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Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Design of the concept of innovative development of the enterprise

The first part is devoted to theoretical considerations about the theory of innovation, the innovation process as a company's continuous innovative development.In the second part, it is described that vegetable cultivation is important in the agricultural sector, the main players in the market, both in the agricultural sector and in the vegetable processing markets, and the economic factors are analyzed.The third part describes the way the company operates, growing and selling vegetables, the idea and establishment of the company. What investments are needed to achieve better productivity and improve product quality.In the fourth part, the company's development plan regarding innovative developments in lyophilization, the development of management decision-making criteria, the description of the proposed company's development scenarios and the compilation, justification of the project budget, the opinion of consumers, are developed. Evaluation of the results obtained as a result of the implementation of the new concept.Practical value - the main task of developing the company's development strategy is to become an example for placing the company in a leading position and increasing productivity.

Author: Irina Judina

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Possibilities of introducing the principles of sustainable development into the company's marketing concept

In the first chapter the basic principles of sustainable development in business will be described, as well as a role of marketing in its realization, how it affects the company, how they are connected. What challenges while implementing sustainable development the company can meet, how it affects it and how they correspond each other.The second chapter is going to be focused on the clothing retail in Latvia, what is the geographic distribution of it, how it is structured. What features Latvian companies use, in order to attract customers. And how now the consumer understand the word sustainability, how they understand the importance of it. The third chapter will provide the basic information and the history of the company. How well the company is competitive in comparison with other companies. How the company is familiar with principles of sustainable development and how the company applies them.The fourth chapter will be about the defining project goals for company, how “APRANGA” company can plan an implementation of sustainable development principles into the marketing concept. Will try to formulate the new marketing concept with a consideration of sustainable development principles.

Author: Valērija Isajeva

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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