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Evaluation of Personnel Training System in an Organization

Personnel training is crucial for enhancing organizational performance and achieving strategic objectives. Evaluating training programs involves analyzing the knowledge gained, skills acquired, and overall employee development. This evaluation helps determine whether financial investments in training are justified and predicts the rationality of further investments.This research aims to evaluate training programs in airlines, focusing on their unique training systems and developing recommendations for improvement. The study has three main objectives:• Explore theoretical aspects of personnel training systems in modern enterprises, emphasizing the concept of a learning organization.• Analyze and evaluate existing personnel training programs through case studies of two organizations.• Develop recommendations to enhance the effectiveness of personnel training systems.The analysis of theoretical aspects and existing training systems highlights current strengths and weaknesses. Based on these insights, specific recommendations have been developed to improve personnel training programs. These guide HR managers in optimizing training practices and fostering continuous improvement, enhancing individual performance, and contributing to the organization's strategic objectives.

Author: Aaliyah Lyubov Mikhaylova

Supervisor: Ishgalei Ishmuhametov

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Role and impact of Social Entrepreneurship in Latvia

The bachelor thesis structure consists of an introduction, three chapters, a conclusion, and a list of references, the aim of which is to determine the level of familiarity with SE (Social Entrepreneurship) that the Baltic country (Latvia) has now and compare it to the European level.The first chapter aims to explain the definition and history of Social Entrepreneurship's evolution. It provides a detailed description of how and when it started at the international level and provides more information about its formation in Latvia.The second chapter describes the social enterprises that are working and located in Latvia. This section encompasses not only the enterprises based in Latvia but also those with international recognition in Europe. It also describes the financial part.The third and last chapter is the research part, which contains research analysis: questionnaire results from 2021 and 2024 and a comparative analysis of two studies from 2021 and 2024.

Author: Aleksandra Abraite

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Change management in catering companies in the context of the digital economy

The first chapter describes that based on digital platforms as the main factor of production, labor relations and labor functions are being transformed. In the modern economy, various industries and activities are being transformed, new industries are being formed, based only on the use of new technologies.The second chapter describes that the catering sector is very competitive in the Latvian market. In the context of transformation of the labor market, there are changes in the requirements for employees, which are associated with their personal development and desire for personal growth. Digitalization is transforming existing jobs, requiring workers to have new skills to perform new tasks, requiring continuous training.The third chapter describes that in a market economy, digital business transformation can drive growth, productivity and competitiveness. Digitalization allows us to minimize the risk of human error and free up specialists’ time to solve more important issues.The fourth chapter analyzes the main activities and problem areas of the enterprise, analyzes and proposes promising concepts for personnel management of an existing enterprise in the Latvian public catering market, since in modern changing conditions personnel are the key asset of the enterprise.

Author: Alīna Uļjanovska

Supervisor: Oksana Skorobogatova

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Use of Artificial Intelligence in Human Resource Management

The integration of Artificial Intelligence into Human Resource Management processes presents an evolving domain of exploration and practical application. The widespread adoption of AI technologies presents the potential for significant transformations in products, innovation processes and business models. The research aim is to develop a framework for effective use of AI in Human Resource Management. The subject of the research is AI-based solutions in Human Resource Management. The object of the research is Human Resource Management processes in an enterprise.A multifaceted research approach was used to scrutinize the effective utilization of AI in HRM: Literature review, Case Studies, Employee Surveys, Interviews with HR experts.During this research, the author highlighted aspects of contemporary HRM that can be improved using AI technologies; made a list of the recommended practices for integrating AI-based solutions into HRM; developed a framework for AI tools implementation and found out that HR experts’ and employees’ overall perspective on AI within HRM appears optimistic.This research holds both theoretical and practical significance, driving advancements in theoretical knowledge, informing organizational practices, and shaping the future of work in the digital age.

Author: Ana Enache

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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