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DEGREE

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Design of the concept of innovative development of the enterprise

The first part is devoted to theoretical considerations about the theory of innovation, the innovation process as a company's continuous innovative development.In the second part, it is described that vegetable cultivation is important in the agricultural sector, the main players in the market, both in the agricultural sector and in the vegetable processing markets, and the economic factors are analyzed.The third part describes the way the company operates, growing and selling vegetables, the idea and establishment of the company. What investments are needed to achieve better productivity and improve product quality.In the fourth part, the company's development plan regarding innovative developments in lyophilization, the development of management decision-making criteria, the description of the proposed company's development scenarios and the compilation, justification of the project budget, the opinion of consumers, are developed. Evaluation of the results obtained as a result of the implementation of the new concept.Practical value - the main task of developing the company's development strategy is to become an example for placing the company in a leading position and increasing productivity.

Author: Irina Judina

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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