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Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Improvement of Employee Motivation System in Organization

Employee motivation and retention are critical in today's competitive IT industry. This research investigates methods to boost engagement and optimize human capital at "Smart Solutions Group."The research analyzes existing motivation theories and successful models. It then dives deep into Smart Solutions Group, examining their current system through surveys, interviews, and document reviews. This comprehensive approach helps understand how different motivational factors impact IT personnel.Drawing on the findings, the research proposes practical recommendations to enhance the company's existing system. The goal is to address both intrinsic and extrinsic motivators to improve employee retention and productivity.By exploring best practices and addressing identified weaknesses, this research aims to strengthen Smart Solutions Group's ability to attract and retain top IT talent, giving them a competitive edge in the market.

Author: Kamilla Emili Mirzakhanli

Supervisor: Ishgalei Ishmuhametov

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Comparative analysis of national AML/CFT laws in Latvia and Finland.

This bachelor's thesis analyses the anti-money laundering and counter-terrorist financing laws in Latvia and Finland with a focus on their compliance with European Union standards and international recommendations provided by FATF. The aim of this bachelor thesis is to provide recommendations for improving AML/CFT practices in Latvia by comparing the national and external legal requirements of both countries. The study emphasises the importance of AML/CFT regulations for the protection of the financial sector in the context of growing technological advances and increasing crime risks. The study methodologically includes a careful analysis of six European Union AML/CFT directives, two regulations and the relevant AML/CFT laws of Latvia and Finland. The results of the study emphasise the importance of historical and economic factors for the success of AML/CFT measures, therefore, it is proposed to improve Latvia's AML/CFT system based on Finnish best practices.

Author: Karolīna Avdejenko

Supervisor: Jekaterina Vestermane

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Marketing Activities of the "Lowine" Company

The purpose of this bachelor thesis is to offer “Lowine” wine bar different, digital marketing activities to attract customers. These activities will be developed based on literature review, interview with expert, potential customer survey, best practices wine bars and wine restaurants in Latvia and in the United States of America. The research results can be useful for the marketing managers of the wine bars (category of mean sum 40-50EUR in the Baltics capitals).The recommendations developed by the author of this bachelor thesis is aimed to engage the customers, increase business activity and improve a small enterprise business performance. The practical significance of this study lies in providing small business owners with valuable insights into the effective use of e-marketing.

Author: Margarita Ucika

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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