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DEGREE

PROGRAMME

FACULTY

YEAR

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Improvement of Employee Motivation System in Organization.

This bachelor's thesis aims to explore the theoretical foundations and develop measures to enhance the motivation system within an organization. The theoretical framework delves into the aspect of labor motivation among personnel, highlighting motivation as a pivotal success factor in any organization. Special emphasis is placed on motivation within the organizational context, with examples showcasing successful enhancements in employee motivation.The thesis discusses various research methods and procedures pertinent to employee motivation within the organization. Detailed analysis of the company's operations and motivation system is conducted, identifying key features and undertaking a comprehensive review of current employee incentive methods. Additionally, it delineates conditions and different types of research methodologies concerning the company's motivation system, as well as outlining the methodology for analyzing employee survey results.The study meticulously analyzes all aspects of the existing motivation system within the company. Drawing upon the survey results and findings, considerable attention is devoted to enhancing motivation and formulating pertinent recommendations for enhancing the company's motivation system management.

Author: Yury Klyhun

Supervisor: Ishgalei Ishmuhametov

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of Digital Marketing Activities for Kure Pizza

This research investigates the development of digital marketing activities for a pizza dining establishment in the catering industry of Azerbaijan. Due to the swift changes in consumer behaviour and growing number of competitors in the catering industry, the restaurants have to adopt and implement digital marketing activities to effectively engage with the target consumer base. The study looks into overall outlook and ongoing trends in the catering industry of Azerbaijan. Utilising research methods including best practices comparison, competitive comparison, survey, and interviews, the author aims to identify and suggest digital marketing activities for the pizza establishment to improve engagement with its consumers and drive more sales through enhancement of its online presence and digital marketing efforts.

Author: Zahid Pashayev

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Мarketing Аctivities for the Car Selling Platform

The aim of this bachelor thesis is to identify digital marketing activities for an online car-selling platform. Activities will be developed through a potential customer survey, industry best practices comparison, and industry trend identification via start-up analysis, ultimately leading to the formulation of recommendations for marketing managers of car online marketplaces in Europe.Suggestions for the implementation of a digital marketing program on an online car-selling platform, developed by the author of this bachelor's thesis, are aimed at attracting new customers, increasing activity on the platform, and improving performance. The practical significance of this study is to provide small business owners with valuable insights into the effective use of digital marketing. The findings of the study can be useful for small and large business owners to develop effective advertising strategies and improve their financial performance.

Author: Ņikita Siskovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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