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Comparative Analysis of Higher Education in Latvia, Estonia and Finland

The bachelor thesis consists of 4 chapters, the aim of which is to conduct a comparative analysis of the Latvian, Estonian and Finnish case studies by exploring and selecting criteria for the evaluation of higher education.The first chapter will help to understand the quality aspects of higher education in Latvia, Estonia and Finland, as well as to get basic information about the number of students, universities in the selected countries.The second chapter of the thesis aims at exploring and defining the criteria for the evaluation of higher education in order to provide an objective assessment of the quality of higher education.The third chapter is devoted to collecting information on selected evaluation criteria for higher education in Latvia, Estonia and Finland. It will describe indicators such as: curricula relevance to the Bologna Process, presence of international students, employment rate of graduates, international reputation and university rankings, access to higher education.The last chapter of the thesis focuses on the comparative analysis of the selected evaluation criteria, which emerges from the information described in the third chapter of the thesis.

Author: Samanta Kuzņecova

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Comparative analysis of online casinos risks in Latvia

The bachelor thesis consists of 3 chapters, the aim of which is to develop a proposal to improve the operation of online casinos, based on the comparative analysis, The first chapter will help to understand theoretical aspects, factors, concepts and operating principles of online casinos.Second chapter includes selecting and comparing 3 popular online casinos in Latvia.The third chapter analyses the risks of online casino operation.

Author: Sergejs Storožuks

Supervisor: Marina Koževņikova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Possibilities of introducing the principles of sustainable development into the company's marketing concept

In the first chapter the basic principles of sustainable development in business will be described, as well as a role of marketing in its realization, how it affects the company, how they are connected. What challenges while implementing sustainable development the company can meet, how it affects it and how they correspond each other.The second chapter is going to be focused on the clothing retail in Latvia, what is the geographic distribution of it, how it is structured. What features Latvian companies use, in order to attract customers. And how now the consumer understand the word sustainability, how they understand the importance of it. The third chapter will provide the basic information and the history of the company. How well the company is competitive in comparison with other companies. How the company is familiar with principles of sustainable development and how the company applies them.The fourth chapter will be about the defining project goals for company, how “APRANGA” company can plan an implementation of sustainable development principles into the marketing concept. Will try to formulate the new marketing concept with a consideration of sustainable development principles.

Author: Valērija Isajeva

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Aspects of the modern frameworks of employment

The first part of the thesis considers the concept of variations in aspects of modern employment and its peculiarities. In addition, the genesis of the most important historical events that changed the history of global employment is provided.The second part of the thesis describes the concept of hybrid employment, its meaning, and its role in modern employment.The third part of the thesis examines the general use of hybrid employment models by employers in Latvia. In addition, relying on expert data, a decision-making method using already existing data processing methods. The data obtained in the work are used to conclude the application of the hybrid work method in Latvia to improve the experience of both employers and employees in this field.

Author: Valērija Makšanova

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of a conceptual approach to building a marketing strategy for the oil and gas industry

Abstract This master thesis has aimed to develop conceptual approach to build marketing strategy for oil and gas industry’s company by maximizing market opportunities developing stakeholder engagement, as well as ensuring long-term sustainability.To rich the aim of the research the following research objectives have been solved in this study:● To examine current market trends, based on 4P’s, regulatory frameworks, as well as emerging opportunities based on literature review, studying best practices, and interviewing marketing management professionals.● To address untapped market segments by assessing competitor strategies to inform strategic positioning with differentiation. ● Develop a conceptual approach to build a robust 4Ps marketing strategy utilizing digital technologies to improve brand awareness as well as strengthen the loyalty of all stakeholders such as investors, customers.

Author: Vijay Singh Thakur

Supervisor: Irina Kuzmina-Merlino

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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