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DEGREE

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YEAR

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Development of Digital Marketing Activities for Kure Pizza

This research investigates the development of digital marketing activities for a pizza dining establishment in the catering industry of Azerbaijan. Due to the swift changes in consumer behaviour and growing number of competitors in the catering industry, the restaurants have to adopt and implement digital marketing activities to effectively engage with the target consumer base. The study looks into overall outlook and ongoing trends in the catering industry of Azerbaijan. Utilising research methods including best practices comparison, competitive comparison, survey, and interviews, the author aims to identify and suggest digital marketing activities for the pizza establishment to improve engagement with its consumers and drive more sales through enhancement of its online presence and digital marketing efforts.

Author: Zahid Pashayev

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Digital Мarketing Аctivities for the Car Selling Platform

The aim of this bachelor thesis is to identify digital marketing activities for an online car-selling platform. Activities will be developed through a potential customer survey, industry best practices comparison, and industry trend identification via start-up analysis, ultimately leading to the formulation of recommendations for marketing managers of car online marketplaces in Europe.Suggestions for the implementation of a digital marketing program on an online car-selling platform, developed by the author of this bachelor's thesis, are aimed at attracting new customers, increasing activity on the platform, and improving performance. The practical significance of this study is to provide small business owners with valuable insights into the effective use of digital marketing. The findings of the study can be useful for small and large business owners to develop effective advertising strategies and improve their financial performance.

Author: Ņikita Siskovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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