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Improving Employee Motivation System within the Hotel Industry.

The motivation of employees in the hotel industry plays a pivotal role in achieving operational success. This bachelor's project aims to analyze the current motivation system in one of the Wellton Hotels establishments, with the goal of developing recommendations for its enhancement in accordance with motivation theory. The first chapter discusses various theories and mechanisms of motivation, providing a theoretical framework for understanding employee motivation systems. The second chapter offers a deep analysis of motivation systems employed in Wellton Hotels, evaluating their effectiveness and proposing improvements based on the findings. Through theoretical analysis, empirical research, and surveys, the author of the study recommends improving motivational programs and employee satisfaction levels, offering specific practical recommendations to enhance the motivational environment and improve overall service quality.

Author: Karina Kostina

Supervisor: Ishgalei Ishmuhametov

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Comparative analysis of national AML/CFT laws in Latvia and Finland.

This bachelor's thesis analyses the anti-money laundering and counter-terrorist financing laws in Latvia and Finland with a focus on their compliance with European Union standards and international recommendations provided by FATF. The aim of this bachelor thesis is to provide recommendations for improving AML/CFT practices in Latvia by comparing the national and external legal requirements of both countries. The study emphasises the importance of AML/CFT regulations for the protection of the financial sector in the context of growing technological advances and increasing crime risks. The study methodologically includes a careful analysis of six European Union AML/CFT directives, two regulations and the relevant AML/CFT laws of Latvia and Finland. The results of the study emphasise the importance of historical and economic factors for the success of AML/CFT measures, therefore, it is proposed to improve Latvia's AML/CFT system based on Finnish best practices.

Author: Karolīna Avdejenko

Supervisor: Jekaterina Vestermane

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.

Author: Ksenija Strazdiņa

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The role of marketing in the SIA "LUX-TA" enterprise

The bachelor’s paper aim is to explore how marketing strategies employed by the travel agency SIA "LUX TA" impact brand visibility and customer engagement, within the travel industry. It delves into the tactics utilized by LUX TA on platforms like Facebook and Instagram to attract and retain audiences through appealing content. The research evaluates the effectiveness of targeted hashtags influencer partnerships and interactive polls in fostering user engagement and loyalty. Additionally it examines the return, on investment (ROI) of these strategies by analyzing their ability to convert engagement into bookings while maintaining cost marketing practices. Ultimately the thesis scrutinises how SIA "LUX TA" utilises its marketing resources to drive sales establish a brand presence and stay competitive in the evolving tourism sector.

Author: Maksims Zubkovs

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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