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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Increasing the productivity efficiency of the company using the example of as Latvijas Finieris plant Lignums

The bachelor thesis studies the increase of production efficiency at JSC "Latvijas Finieris" factory Lignums, using theoretical approaches and practical solutions. The aim of the thesis is to find out how efficiency improvement can change the structure of the company and improve its competitiveness.The bachelor thesis consists of an introduction and three chapters. The first chapter provides a theoretical investigation of improving production efficiency using different theories and methods. The second chapter describes the operation of the Lignums factory, including its history, structure and current situation. Chapter 3 provides a detailed study and analysis of the production process using in-house programmes and the results of an employee survey. The paper uses a variety of research methods: descriptive analysis, expert interviews, loss optimization techniques, financial analysis and sociological surveys.The conclusions are based on the data and theoretical reviews and provide suggestions for improving production efficiency. The study offers practical solutions to help improve the company's performance and increase its competitiveness in the domestic and international markets.

Author: Arturs Pavlovs

Supervisor: Renāte Indrika

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Digital Marketing Strategy of a Company

1. THEORETICAL BASIS OF DIGITAL MARKETING.In this section is methodological and theoretical foundations of digital marketing. The introduction to this area starts by looking at the key elements of digital marketing. Also, the author analyses digital marketing strategies such as content marketing, SEO, contextual advertising, social media strategies, etc. 2. DIGITAL MARKETING OF STREAMING SERVICES.This topic gives a brief introduction to the top music streaming services worldwide, their brief description, and features. The section also shows statistics on the selected market.3. EMPIRICAL STUDY: BEST PRACTICES.This section includes: Researching and analysing the best digital marketing strategies for streaming services, and comparing the performance of the strategies between companies.4. RESULTS.In this section, the survey and the results of the survey, startup trend mining analysis and table with compared results.

Author: Eduards Aņisimovs

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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