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Use of Artificial Intelligence in Human Resource Management

The integration of Artificial Intelligence into Human Resource Management processes presents an evolving domain of exploration and practical application. The widespread adoption of AI technologies presents the potential for significant transformations in products, innovation processes and business models. The research aim is to develop a framework for effective use of AI in Human Resource Management. The subject of the research is AI-based solutions in Human Resource Management. The object of the research is Human Resource Management processes in an enterprise.A multifaceted research approach was used to scrutinize the effective utilization of AI in HRM: Literature review, Case Studies, Employee Surveys, Interviews with HR experts.During this research, the author highlighted aspects of contemporary HRM that can be improved using AI technologies; made a list of the recommended practices for integrating AI-based solutions into HRM; developed a framework for AI tools implementation and found out that HR experts’ and employees’ overall perspective on AI within HRM appears optimistic.This research holds both theoretical and practical significance, driving advancements in theoretical knowledge, informing organizational practices, and shaping the future of work in the digital age.

Author: Ana Enache

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Factors affecting customer loyalty in the logistics service
industry

In this study the author conducted a survey among 68 employees of different companies, 31 of them representing logistics companies and 37 employees of companies that are users of these services in order to analyze the obtained data using the PLS-SEM method and to identify the key factors affecting the formation of customer loyalty. Based on the identified factors the author proposes a concept of measures to increase customer loyalty of small road freight transportation companies in Latvia.Chapter 1 provides theoretical information on the process of selecting a logistics service provider and a description of the factors used in this process. The basics of the creation of customer loyalty and measures to increase it were also considered.Chapter 2 includes the analysis of the freight transportation market in Latvia, analysis of logistics companies in Latvia and analysis of the data obtained from the survey.Chapter 3 contains a statistical model showing the most important factors affecting customer loyalty of logistic companies. Based on the statistical model, a concept of measures to increase customer loyalty of small logistics companies is proposed.

Author: Artūrs Emīls Zelčs

Supervisor: Jeļena Popova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Credit risk management in the banking sector of Azerbaijan.

This thesis examines credit risk management (CRM) practices in the banking sector of Azerbaijan with a focus on the application and effectiveness of international and local standards in credit risk management. The study begins by defining credit risk and discussing its importance in maintaining financial stability in banks. Various theoretical models of credit risk measurement, including traditional and modern approaches, are reviewed and their applicability in the Azerbaijani context is assessed. An in-depth analysis of credit risk management in a commercial bank (Kapital Bank) is conducted and differences in risk exposure and management strategies are identified. The study also critically analyzes the adoption and implementation of the Basel Accords (Basel I, II and III) in Azerbaijani banks and compares these international standards with local practices. The findings reveal significant differences in Kapital Bank's CRM practices as well as divergence in the implementation of the Basel standards. The thesis concludes with recommendations aimed at improving the regulatory framework and CRM practices to enhance the sustainability and effectiveness of credit risk management at Kapital Bank.

Author: Fatima Aghali

Supervisor: Jekaterina Vestermane

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Improvement of Employee Motivation System in Organization

Employee motivation and retention are critical in today's competitive IT industry. This research investigates methods to boost engagement and optimize human capital at "Smart Solutions Group."The research analyzes existing motivation theories and successful models. It then dives deep into Smart Solutions Group, examining their current system through surveys, interviews, and document reviews. This comprehensive approach helps understand how different motivational factors impact IT personnel.Drawing on the findings, the research proposes practical recommendations to enhance the company's existing system. The goal is to address both intrinsic and extrinsic motivators to improve employee retention and productivity.By exploring best practices and addressing identified weaknesses, this research aims to strengthen Smart Solutions Group's ability to attract and retain top IT talent, giving them a competitive edge in the market.

Author: Kamilla Emili Mirzakhanli

Supervisor: Ishgalei Ishmuhametov

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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