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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Possibilities of introducing the principles of sustainable development into the company's marketing concept

In the first chapter the basic principles of sustainable development in business will be described, as well as a role of marketing in its realization, how it affects the company, how they are connected. What challenges while implementing sustainable development the company can meet, how it affects it and how they correspond each other.The second chapter is going to be focused on the clothing retail in Latvia, what is the geographic distribution of it, how it is structured. What features Latvian companies use, in order to attract customers. And how now the consumer understand the word sustainability, how they understand the importance of it. The third chapter will provide the basic information and the history of the company. How well the company is competitive in comparison with other companies. How the company is familiar with principles of sustainable development and how the company applies them.The fourth chapter will be about the defining project goals for company, how “APRANGA” company can plan an implementation of sustainable development principles into the marketing concept. Will try to formulate the new marketing concept with a consideration of sustainable development principles.

Author: Valērija Isajeva

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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