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Using Customer Relationship Management Software “CRM” to improve process efficiency

Customer relationship management (CRM) plays a crucial role in enhancing business efficiency within service-oriented industries, where customer engagement directly influences revenue and long-term sustainability. As companies grow, managing expanding operations manually becomes inefficient, necessitating automated solutions. CRM systems streamline business processes, optimize customer interactions, and improve operational efficiency. The evolution of CRM is shaped by technological advancements in data management and software tools, making it an essential component of modern business strategy.This study examines the implementation of the Dynamics 365 CRM system at SIA "Coca-Cola HBC Latvia" to assess its impact on business processes, customer engagement, and overall profitability. The research employs a case study methodology, analyzing the company's transition from a previous system to Dynamics 365. Through data analysis and process evaluation, the study highlights improvements in efficiency, automation, and customer relationship management. The findings contribute to understanding how CRM systems enhance business performance and provide strategic advantages in competitive industries.

Author: Artūrs Putāns

Supervisor: Nataļja Podoļakina

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.

Author: Ksenija Strazdiņa

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Analysis of changes in consumer behavior and their impact on business model improvement

Bachelor thesis “Analysis of changes in consumer behavior and their impact on business model improvement”. Author: Margarita Lazuta. Scientific supervisor: Mg. oec., lecturer Oksana Skorobogatova.Thesis for the Bachelor's degree in “Business and Management”. The thesis contains 67 pages, 28 images, 4 tables, 56 literature sources were used and there are 2 appendices.In the firth part are overviewed the most popular business models and consumer behavior trends from the theoretical point of view.In the second part were researched the economic indicators of the catering market in Latvia. A survey was done to study consumer needs and were overviewed the marketing strategies which are used by public catering companies in Latvia.The third part were analyzed the company’s “Lage Ltd SIA” and their restaurant “Gan Bei” formation and development.In the fourth part author propose new strategy for to improve the company’s “Lage Ltd SIA” in the restaurant “Gan Bei” already existing business model by adapting it to consumer preferences.In the end of the paper, the conclusion of the research result described and are offered recommendations to the company to improve existing business model to better meet consumer needs.

Author: Margarita Lazuta

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Comparative Analysis of Higher Education in Latvia, Estonia and Finland

The bachelor thesis consists of 4 chapters, the aim of which is to conduct a comparative analysis of the Latvian, Estonian and Finnish case studies by exploring and selecting criteria for the evaluation of higher education.The first chapter will help to understand the quality aspects of higher education in Latvia, Estonia and Finland, as well as to get basic information about the number of students, universities in the selected countries.The second chapter of the thesis aims at exploring and defining the criteria for the evaluation of higher education in order to provide an objective assessment of the quality of higher education.The third chapter is devoted to collecting information on selected evaluation criteria for higher education in Latvia, Estonia and Finland. It will describe indicators such as: curricula relevance to the Bologna Process, presence of international students, employment rate of graduates, international reputation and university rankings, access to higher education.The last chapter of the thesis focuses on the comparative analysis of the selected evaluation criteria, which emerges from the information described in the third chapter of the thesis.

Author: Samanta Kuzņecova

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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