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Role and impact of Social Entrepreneurship in Latvia

The bachelor thesis structure consists of an introduction, three chapters, a conclusion, and a list of references, the aim of which is to determine the level of familiarity with SE (Social Entrepreneurship) that the Baltic country (Latvia) has now and compare it to the European level.The first chapter aims to explain the definition and history of Social Entrepreneurship's evolution. It provides a detailed description of how and when it started at the international level and provides more information about its formation in Latvia.The second chapter describes the social enterprises that are working and located in Latvia. This section encompasses not only the enterprises based in Latvia but also those with international recognition in Europe. It also describes the financial part.The third and last chapter is the research part, which contains research analysis: questionnaire results from 2021 and 2024 and a comparative analysis of two studies from 2021 and 2024.

Author: Aleksandra Abraite

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Best practices for enhancing customer centricity through digital solutions

The first part of the thesis considers the concept of a customer-centric approach and the best practices of digital solutions for achieving this approach through an improved customer experience.In the second part of the thesis, the data-driven decision-making method is discussed, as well as the existing tools for analysing data and matrices for evaluating customer success. Furthermore, it examines the successful implementation of digital solutions to enhance customer experience at companies such as Netflix and Spotify.The third part of the thesis is devoted to an analysis of the Latvian online food delivery market. The analysis includes an examination of the current market situation, the identification and comparison of the main players on the market, and an identification of the needs and expectations of users. In the fourth part of the thesis, the findings of the previous sections are used to identify the best practices for digital solutions to improve the customer experience in online food delivery applications. In addition, the possible aspects to meet user needs are identified and recommendations are made.

Author: Alisa Purviņa

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement

Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement.The aim of the paper is to collect information on the process of search, attraction and selection of personnel, to identify the shortcomings of the process of search and selection of personnel on the example of EKL/LS Ltd. and to provide recommendations for their improvement.In accordance with the aim of the work, the following tasks were set:To look at the theoretical foundations of recruitment and selectionTo identify the characteristics of EKL/LS Ltd.To analyse the management system of EKL/LS Ltd.To analyse the recruitment and selection system of EKL/LS Ltd.Identify the main problems in recruitment and selection at EKL/LS Ltd.Develop recommendations for improving the recruitment and selection system at EKL/LS Ltd.

Author: Anastasija Horoļska

Supervisor: Tamila Mišāne

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Marketing activities in the field of eSports

Bachelor's Thesis „Marketing Activities in the Field of eSports”. Author of the paper: Anastasija Karačova. Scientific supervisor: Professor Dr. Olga Zervina.Paper for obtaining the degree „Business and Management”

Author: Anastasija Karačova

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Logistics management improvement in the FedEx company

The research goal: to analyze the impact of technological enhancements, specifically the introduction of the CWC system, on the operational efficiency of FedEx Latvia.Research object: FedEx Latvia.Research subject: the enhancement of logistics management practices.Chapter 1 provides an overview of traditional logistics management practices at FedEx Latvia and outlines the initial challenges and inefficiencies encountered.Chapter 2 examines the implementation and outcomes of the CWC system, focusing on the improvements in package scanning processes, error reduction, and operational speed.Chapter 3 explores potential future technological enhancements, analyzing their feasibility, expected benefits, and possible challenges in the context of FedEx Latvia's ongoing operational needs.This thesis aims to provide comprehensive insights into the transformation of logistics management practices at FedEx Latvia through technological advancements, assessing both the immediate and long-term impacts on the company's efficiency and operational costs.

Author: Artjoms Koreckis

Supervisor: Irina Kuzmina-Merlino

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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