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DIGITAL MARKETING ACTIVITIES FOR TRAVEL AGENCY COMPANY

Digital marketing is essential in the competitive travel and tourist industry in drawing consumers, increasing interaction, and improving brand awareness. Using mixed techniques including surveys, interviews, and literature studies, this study investigates digital marketing tactics specifically for Uzbekistan's travel businesses. Important results expose areas of weakness in using key strategies including content marketing, social media marketing, SEO, and email marketing. Among the recommendations are focused social media campaigns, improved SEO/SEM methods, segmented email marketing, and mobile optimisation. These techniques seek to increase customer involvement, confidence, and business development by offering travel agency managers practical advice on how to flourish in the digital age.

Author: Khurshedjon Khaitov

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Intermodal and unimodal freight transport and its efficiency

In the literature review of the bachelor thesis the available information in the scientific literature on the theoretical aspects of intermodal and unimodal freight transport is summarized, including an analysis of European transport statistics and companies views on these modes of transport. The thesis describes the organization of intermodal and unimodal transport and analyses a survey of logistics companies in order to understand the advantages and disadvantages of these modes of transport. The practical part presents a research project on intermodal and unimodal transport and its efficiency.

Author: Kristīne Pobeda

Supervisor: Aleksandrs Kotļars

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.

Author: Ksenija Strazdiņa

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The development of alternative sustainable energy sources in Latvia

The topic of the bachelor thesis "Development of alternative sustainable energy sources in Latvia" is topical because any economy faces a number of challenges, such as energy market fluctuations, supply disruptions, climate change and geopolitical risks. Business development and the development of the business environment require accessible and affordable energy sources.The aim of the bachelor thesis is to assess the opportunities for the development of renewable energy sources in Latvia based on existing and planned Latvian and EU initiatives.

Author: Linda Gulbe

Supervisor: Veronika Siliņeviča

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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