Assessment of the investment attractiveness of a Low-Cost Airline

The current study aims to assess the investment attractiveness of low-cost airline company based on the analysis of its financial performance.To achieve the research aim, the following research objectives are set;1. To study the role of investments in the development of the aviation industry in a rapidly changing environment. 2. To examine traditional appraisal techniques that can be used to assess investment attractiveness of a company and develop assessment methodology which can be applicable to the case company.3. To analyze the case company current financial position and define the main factors influencing the company’s investment attractiveness. 4. To apply the assessment methodology and evaluate the investment attractiveness of the case company.5. To provide recommendations for improving the investment attractiveness of the case company.Research base is the EasyJet Ltd airline. The findings and recommendations are addressed to the case company's management and may be useful for any other low-cost company in this industry.