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Resilience of startups emerging from incubators: factors for successful long-term
sustainability

The bachelor thesis consists of 3 chapters which provide constructive overview of current Latvian innovation market situation and descries the phenomenon of startup, also defining the factors of success and present the picture of project BUSEE.The first chapter defines the concept of startup and innovation activity. Providing the list of development and lifecycle of startup project. The activity of startup in different sectors were noted. And finally, examination of current trends in startup development industry.Second chapter in other case stands for brief description of Latvian innovation environment. Also covering the role of the government, private sector, and academic sphere in supporting innovation. Identifying the key factors of success and obstacles for startups and analyzing the afterwards The last chapter is defining the factors of sustainable development of the startup project BUSEE by providing complete overview of goals, tasks, and project stages, financial justification and project risk management. Additionally, assessing the project's contribution to innovation development in Latvia and showing paths for further development of project BUSEE.

Author: Artjoms Čubs

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Possibilities of introducing the principles of sustainable development into the company's marketing concept

In the first chapter the basic principles of sustainable development in business will be described, as well as a role of marketing in its realization, how it affects the company, how they are connected. What challenges while implementing sustainable development the company can meet, how it affects it and how they correspond each other.The second chapter is going to be focused on the clothing retail in Latvia, what is the geographic distribution of it, how it is structured. What features Latvian companies use, in order to attract customers. And how now the consumer understand the word sustainability, how they understand the importance of it. The third chapter will provide the basic information and the history of the company. How well the company is competitive in comparison with other companies. How the company is familiar with principles of sustainable development and how the company applies them.The fourth chapter will be about the defining project goals for company, how “APRANGA” company can plan an implementation of sustainable development principles into the marketing concept. Will try to formulate the new marketing concept with a consideration of sustainable development principles.

Author: Valērija Isajeva

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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