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SCOPE 3 GREENHOUSE GAS EMISSIONS ACCOUNTING AND REPORTING FRAMEWORK FOR AN AIRLINE COMPANY

This research focuses on Scope 3 greenhouse gas emissions in the context of an airline company. In light of sustainability, organizations are increasingly looking to understand their impact on climate change across their operations, products, and value chain. Greenhouse gas (GHG) emission accounting and reporting provide the necessary baseline data to implement effective sustainability and cost reduction strategies. Scope 3 emissions, as defined by the GHG Protocol, result from the use of assets not owned or controlled by the reporting entity but indirectly influence its value chain. For airlines, these emissions include GHGs associated with all purchased raw materials and emissions from the use of equipment during its useful life. This research aims to design an accounting and reporting framework to begin assessing Scope 3 emissions for the national Latvian airline company, Air Baltic Corporation AS. This framework serves as a methodological basis and practical guide, enabling the company to align its strategy with sustainable development goals and quantify the potential impact of Scope 3 emissions across its value chain.

Author: Kate Šavikina

Supervisor: Irina Kuzmina-Merlino

Degree: Professional Master

Year: 2024

Work Language: English

Study programme: Aviation Management

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Development of a conceptual approach to building a marketing strategy for the oil and gas industry

Abstract This master thesis has aimed to develop conceptual approach to build marketing strategy for oil and gas industry’s company by maximizing market opportunities developing stakeholder engagement, as well as ensuring long-term sustainability.To rich the aim of the research the following research objectives have been solved in this study:● To examine current market trends, based on 4P’s, regulatory frameworks, as well as emerging opportunities based on literature review, studying best practices, and interviewing marketing management professionals.● To address untapped market segments by assessing competitor strategies to inform strategic positioning with differentiation. ● Develop a conceptual approach to build a robust 4Ps marketing strategy utilizing digital technologies to improve brand awareness as well as strengthen the loyalty of all stakeholders such as investors, customers.

Author: Vijay Singh Thakur

Supervisor: Irina Kuzmina-Merlino

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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