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Use of Artificial Intelligence in Human Resource Management

The integration of Artificial Intelligence into Human Resource Management processes presents an evolving domain of exploration and practical application. The widespread adoption of AI technologies presents the potential for significant transformations in products, innovation processes and business models. The research aim is to develop a framework for effective use of AI in Human Resource Management. The subject of the research is AI-based solutions in Human Resource Management. The object of the research is Human Resource Management processes in an enterprise.A multifaceted research approach was used to scrutinize the effective utilization of AI in HRM: Literature review, Case Studies, Employee Surveys, Interviews with HR experts.During this research, the author highlighted aspects of contemporary HRM that can be improved using AI technologies; made a list of the recommended practices for integrating AI-based solutions into HRM; developed a framework for AI tools implementation and found out that HR experts’ and employees’ overall perspective on AI within HRM appears optimistic.This research holds both theoretical and practical significance, driving advancements in theoretical knowledge, informing organizational practices, and shaping the future of work in the digital age.

Author: Ana Enache

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Increasing the productivity efficiency of the company using the example of as Latvijas Finieris plant Lignums

The bachelor thesis studies the increase of production efficiency at JSC "Latvijas Finieris" factory Lignums, using theoretical approaches and practical solutions. The aim of the thesis is to find out how efficiency improvement can change the structure of the company and improve its competitiveness.The bachelor thesis consists of an introduction and three chapters. The first chapter provides a theoretical investigation of improving production efficiency using different theories and methods. The second chapter describes the operation of the Lignums factory, including its history, structure and current situation. Chapter 3 provides a detailed study and analysis of the production process using in-house programmes and the results of an employee survey. The paper uses a variety of research methods: descriptive analysis, expert interviews, loss optimization techniques, financial analysis and sociological surveys.The conclusions are based on the data and theoretical reviews and provide suggestions for improving production efficiency. The study offers practical solutions to help improve the company's performance and increase its competitiveness in the domestic and international markets.

Author: Arturs Pavlovs

Supervisor: Renāte Indrika

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Factors affecting customer loyalty in the logistics service
industry

In this study the author conducted a survey among 68 employees of different companies, 31 of them representing logistics companies and 37 employees of companies that are users of these services in order to analyze the obtained data using the PLS-SEM method and to identify the key factors affecting the formation of customer loyalty. Based on the identified factors the author proposes a concept of measures to increase customer loyalty of small road freight transportation companies in Latvia.Chapter 1 provides theoretical information on the process of selecting a logistics service provider and a description of the factors used in this process. The basics of the creation of customer loyalty and measures to increase it were also considered.Chapter 2 includes the analysis of the freight transportation market in Latvia, analysis of logistics companies in Latvia and analysis of the data obtained from the survey.Chapter 3 contains a statistical model showing the most important factors affecting customer loyalty of logistic companies. Based on the statistical model, a concept of measures to increase customer loyalty of small logistics companies is proposed.

Author: Artūrs Emīls Zelčs

Supervisor: Jeļena Popova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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