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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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