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Title Supervisor Degree
Professional Bachelor 2024
Faculty: Transport and Management Faculty
Professional Bachelor 2024
Faculty: Transport and Management Faculty

Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

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