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Title Supervisor Degree
Professional Bachelor 2024
Faculty: Transport and Management Faculty
Master 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Role of Social Media in Promoting Ecotourism

Keywords ECOTOURISM, SOCIAL MEDIA, PROMOTION, INDIAThe research aim is to assess the impact of social media on boosting ecotourism in India. The subject of the research is impact of social media on improving the attractiveness of ecotourism in India. The object of the research is ecotourism in India. Research objectives are as follows: to conduct theoretical analysis regarding the social media and their impact on promoting ecotourism; to conduct industry analysis regarding the ecotourism in India; to develop an empirical research methodology and complete survey and interviews regarding the impact of social media on ecotourism attractiveness; to provide recommendations for the managers involved in ecotourism aimed at improving the attractiveness of ecotourism by means of social media. The results show that there is a significant social media role in transforming the landscape of tourism, particularly in the context of sustainable tourism and ecotourism promotion. The social media inspire people to choose ecotourism if the content is engaging, visually rich and including practical information; they serve as a source of information providing details about destinations, available activities, accommodations and transportation options, and impact decision-making.

Author: Navjot Kaur

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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