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Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Logistics management improvement in the FedEx company

The research goal: to analyze the impact of technological enhancements, specifically the introduction of the CWC system, on the operational efficiency of FedEx Latvia.Research object: FedEx Latvia.Research subject: the enhancement of logistics management practices.Chapter 1 provides an overview of traditional logistics management practices at FedEx Latvia and outlines the initial challenges and inefficiencies encountered.Chapter 2 examines the implementation and outcomes of the CWC system, focusing on the improvements in package scanning processes, error reduction, and operational speed.Chapter 3 explores potential future technological enhancements, analyzing their feasibility, expected benefits, and possible challenges in the context of FedEx Latvia's ongoing operational needs.This thesis aims to provide comprehensive insights into the transformation of logistics management practices at FedEx Latvia through technological advancements, assessing both the immediate and long-term impacts on the company's efficiency and operational costs.

Author: Artjoms Koreckis

Supervisor: Irina Kuzmina-Merlino

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Improving the efficiency of the company's transport department

Aim of the paper: to investigate the possibilities of improving the efficiency of the transport department of a company.Objectives:1. to select and summarise available statistical data on the Latvian transport sector;2. to review the concept of logistics, to identify the main logistics activities, to explain the specifics of the logistics approach to the organisation of transport processes; 3. to carry out a study on the organisational and economic activity of the company "SAVITRA" Ltd;4. collect information on the company's fleet of trucks;5. analyse the efficiency of the technical operation of the company's transport department;6. develop measures to increase the efficiency of the company's transport department.SAVITRA Ltd specialises in freight transport and provides quality services to customers in several European countries.In the first chapter the statistical data on the transport and storage sector were considered; in the second chapter the analysis of the activity of "SAVITRA" Ltd. was carried out; in the third chapter the improvement of the operational efficiency of the transport department of "SAVITRA" Ltd. by the purchase of a new lorry was developed.

Author: Iļja Greidāns

Supervisor: Aleksandrs Medvedevs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

The automated business processes integration and their impact on SMEs in Latvia

This thesis investigates the integration of automated business processes within SMEs (small and medium-sized enterprises) in Latvia's fintech sector, focusing on identifying specific challenges and opportunities. It emphasizes the role of automation in enhancing operational efficiency and enabling SMEs to allocate more resources to strategic and innovative tasks. The research has developed a conceptual framework and provides practical recommendations to assist SMEs in effectively integrating automated processes. The first chapter reviews digital transformation (DT) and business process automation (BPA), including robotic process automation (RPA). The next chapters focus on the survey and interview analysis using the Analytic Hierarchy Process (AHP) and Domain Mapping Matrix (DMM) methods. The fourth chapter presents a business case for integrating BPA in SMEs with examples and discussions on implications. Chapter five introduces a framework for future BPA initiatives and offers practical recommendations for companies integrating BPA.Key findings indicate that while automation offers substantial efficiency and cost-reduction benefits, its practical implementation requires carefully crafted strategies tailored to SMEs' needs.

Author: Jevgeņija Fatunova

Supervisor: Soltani Mohammad

Degree: Master

Year: 2024

Work Language: English

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