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Role of Social Media in Promoting Ecotourism

Keywords ECOTOURISM, SOCIAL MEDIA, PROMOTION, INDIAThe research aim is to assess the impact of social media on boosting ecotourism in India. The subject of the research is impact of social media on improving the attractiveness of ecotourism in India. The object of the research is ecotourism in India. Research objectives are as follows: to conduct theoretical analysis regarding the social media and their impact on promoting ecotourism; to conduct industry analysis regarding the ecotourism in India; to develop an empirical research methodology and complete survey and interviews regarding the impact of social media on ecotourism attractiveness; to provide recommendations for the managers involved in ecotourism aimed at improving the attractiveness of ecotourism by means of social media. The results show that there is a significant social media role in transforming the landscape of tourism, particularly in the context of sustainable tourism and ecotourism promotion. The social media inspire people to choose ecotourism if the content is engaging, visually rich and including practical information; they serve as a source of information providing details about destinations, available activities, accommodations and transportation options, and impact decision-making.

Author: Navjot Kaur

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Enhancing Logistics Efficiency in Small Textile Businesses in India: Leveraging MS Dynamics AX for Process Optimization and Cost Reduction

The study explores the factors influencing Microsoft Dynamics AX implementation in small- scale textile enterprises in India's rapidly growing market. It identifies three main factors: cost- related aspects, integration with existing systems, and change management. Organizational preparedness is crucial, involving managing customization costs, employee resistance, and training. The effectiveness of MS Dynamics AX in logistics management depends on technological infrastructure and data migration operations. Efficient management of licensing and maintenance expenses, strong communication, and user acceptance can ensure long-term success

Author: Nithin Vinoy

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: English

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