Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

The Role of sustainable Practices in Shaping Customer Behavior in Latvian
Restaurants Chains.

The aim of this work is to investigate customers' attitudes towards sustainable practices implemented in fast food restaurants. In the context of modern ecological and social challenges, sustainable development is becoming an important part of business strategy, and fast food restaurants are starting to adopt various eco-friendly approaches, such as using environmentally clean packaging, minimizing food waste, improving energy efficiency, and supporting social initiatives. The work includes a theoretical overview of existing sustainable practices in the restaurant industry, as well as an empirical study aimed at examining customer perceptions of these practices. To collect data, customer surveys from fast food restaurants were used. Special attention was given to the analysis of factors influencing consumers' attitudes towards sustainable practices, such as age, education level, and income. The study results showed that most customers are not fully aware of the benefits of sustainable practices in fast food restaurants. The conclusion of the work provides recommendations for fast food restaurants on improving the perception of sustainable practices and increasing customer loyalty.

Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement

Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement.The aim of the paper is to collect information on the process of search, attraction and selection of personnel, to identify the shortcomings of the process of search and selection of personnel on the example of EKL/LS Ltd. and to provide recommendations for their improvement.In accordance with the aim of the work, the following tasks were set:To look at the theoretical foundations of recruitment and selectionTo identify the characteristics of EKL/LS Ltd.To analyse the management system of EKL/LS Ltd.To analyse the recruitment and selection system of EKL/LS Ltd.Identify the main problems in recruitment and selection at EKL/LS Ltd.Develop recommendations for improving the recruitment and selection system at EKL/LS Ltd.

Improving efficiency and diversification of services inside a logistics company under price dumping.

Increasing the productivity efficiency of the company using the example of as Latvijas Finieris plant Lignums

The bachelor thesis studies the increase of production efficiency at JSC "Latvijas Finieris" factory Lignums, using theoretical approaches and practical solutions. The aim of the thesis is to find out how efficiency improvement can change the structure of the company and improve its competitiveness.The bachelor thesis consists of an introduction and three chapters. The first chapter provides a theoretical investigation of improving production efficiency using different theories and methods. The second chapter describes the operation of the Lignums factory, including its history, structure and current situation. Chapter 3 provides a detailed study and analysis of the production process using in-house programmes and the results of an employee survey. The paper uses a variety of research methods: descriptive analysis, expert interviews, loss optimization techniques, financial analysis and sociological surveys.The conclusions are based on the data and theoretical reviews and provide suggestions for improving production efficiency. The study offers practical solutions to help improve the company's performance and increase its competitiveness in the domestic and international markets.