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Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

The advantages and disadvantages of using green logistics in the European Union

The final work includes a complete description of green logistics, its implementation difficulties and advantages for logistics companies in the European Union. The thesis analyses the impact of green logistics on a company that has implemented it, calculating the efficiency gains and cost reductions. It also analyses the development of green logistics in Latvia and its manifestations. The study explains the benefits not only for the company that switches to greener logistics, but also the positive changes for the environment. The thesis consists of 4 parts, theoretical aspects, the advantages, difficulties and challenges during the implementation of green logistics and the practical part.

Author: Natālija Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Autonomous technologies in freight transportation and prospects for replacing drivers with autopilots

The thesis includes a literature review on autonomous freight transportation and its key components. The paper analyzes the experience of testing and operating autonomous trucks in different regions and assesses their impact on the labor market, including the reduced demand for drivers and the emergence of new professions. Safety aspects and economic impacts of autopilot deployment, such as reduced traffic accidents, are considered. As part of the study, a survey was conducted among logistics industry employees to understand professionals opinions on the development of this field. The costs of implementing autonomous freight transportation were also assessed.

Author: Ņikita Ogņevs

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

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