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Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Logistics management improvement in the FedEx company

The research goal: to analyze the impact of technological enhancements, specifically the introduction of the CWC system, on the operational efficiency of FedEx Latvia.Research object: FedEx Latvia.Research subject: the enhancement of logistics management practices.Chapter 1 provides an overview of traditional logistics management practices at FedEx Latvia and outlines the initial challenges and inefficiencies encountered.Chapter 2 examines the implementation and outcomes of the CWC system, focusing on the improvements in package scanning processes, error reduction, and operational speed.Chapter 3 explores potential future technological enhancements, analyzing their feasibility, expected benefits, and possible challenges in the context of FedEx Latvia's ongoing operational needs.This thesis aims to provide comprehensive insights into the transformation of logistics management practices at FedEx Latvia through technological advancements, assessing both the immediate and long-term impacts on the company's efficiency and operational costs.

Author: Artjoms Koreckis

Supervisor: Irina Kuzmina-Merlino

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Increasing the productivity efficiency of the company using the example of as Latvijas Finieris plant Lignums

The bachelor thesis studies the increase of production efficiency at JSC "Latvijas Finieris" factory Lignums, using theoretical approaches and practical solutions. The aim of the thesis is to find out how efficiency improvement can change the structure of the company and improve its competitiveness.The bachelor thesis consists of an introduction and three chapters. The first chapter provides a theoretical investigation of improving production efficiency using different theories and methods. The second chapter describes the operation of the Lignums factory, including its history, structure and current situation. Chapter 3 provides a detailed study and analysis of the production process using in-house programmes and the results of an employee survey. The paper uses a variety of research methods: descriptive analysis, expert interviews, loss optimization techniques, financial analysis and sociological surveys.The conclusions are based on the data and theoretical reviews and provide suggestions for improving production efficiency. The study offers practical solutions to help improve the company's performance and increase its competitiveness in the domestic and international markets.

Author: Arturs Pavlovs

Supervisor: Renāte Indrika

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Using Customer Relationship Management Software “CRM” to improve process efficiency

Customer relationship management (CRM) plays a crucial role in enhancing business efficiency within service-oriented industries, where customer engagement directly influences revenue and long-term sustainability. As companies grow, managing expanding operations manually becomes inefficient, necessitating automated solutions. CRM systems streamline business processes, optimize customer interactions, and improve operational efficiency. The evolution of CRM is shaped by technological advancements in data management and software tools, making it an essential component of modern business strategy.This study examines the implementation of the Dynamics 365 CRM system at SIA "Coca-Cola HBC Latvia" to assess its impact on business processes, customer engagement, and overall profitability. The research employs a case study methodology, analyzing the company's transition from a previous system to Dynamics 365. Through data analysis and process evaluation, the study highlights improvements in efficiency, automation, and customer relationship management. The findings contribute to understanding how CRM systems enhance business performance and provide strategic advantages in competitive industries.

Author: Artūrs Putāns

Supervisor: Nataļja Podoļakina

Degree: Bachelor

Year: 2025

Work Language: English

Study programme: Business and Management

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Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

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