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Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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The strategic planning features in case of the company's activity change on example of SIA ANTIKS PAINT.

This bachelor thesis analyses the strategic planning of Antiks Paint Ltd. and its impact on the competitiveness and financial stability of the company in the ship repair and construction industry. The thesis provides a theoretical insight into the meaning of strategic planning and its role in the development of the company, as well as analyses different methods of analysis.The study provides an in-depth analysis of the activities of Antiks Paint Ltd., including the company's background information, organisational structure and current strategic planning. The company's financial performance is thoroughly assessed and interviews are conducted with the company's management to gain a deeper understanding of the current challenges and opportunities.The third chapter of the thesis develops a strategic plan, which sets out concrete actions to improve the company's performance and competitiveness. The thesis concludes with conclusions and proposals based on the analysis, proposing solutions for sustainable growth and improvement of the company's market position.The result of this work is a practical strategic planning plan that will help Antiks Paint Ltd to improve its competitiveness and financial performance in a changing business environment.

Author: Jeļena Pavlova

Supervisor: Renāte Indrika

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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