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Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian


Estimating Generalised Transport Costs of Road Freight Transportation in the Baltic Sea Region

This problem of estimating road transport costs in the Baltic Sea region is important for optimising cargo delivery expenses in local transportation and manufacturing sectors. The study incorporates a wider range of economic and logistical factors beyond the usual metrics of physical distance and travel time by using Generalised Transport Costs (GTC). Important factors like geodesic and road distances, travel times, fuel consumption, labor costs, tolls, and other overheads are identified. We utilise a unique dataset that analyses trips between centroids within each NUTS-2 region.The study confirms the GTC model by comparing calculated costs with established database values. Regression analysis uncovers key factors affecting transport costs, such as road distance, travel time, and tolls.Network analysis is used to map the routes in the region, focusing on finding paths that are both cost-effective and time-efficient. The analysis shows how small changes in routes can have a big impact on costs and efficiency.In conclusion, this thesis contributes to the knowledge of road freight transport costs in the Baltic Sea region, offering valuable insights for policymakers and logistics companies.

Author: Angelīna Ņekļudova

Supervisor: Francesco Maria Turno

Degree: Professional Bachelor

Year: 2024

Work Language: English


Application of innovative technologies to organize control over the movement of freight transport.

Bachelor work: „Application of innovative technologies to organize control over the movement of freight transport”.Author of the paper: Anzelika Davidova.Scientific supervisor: Lecturer (program director), Mg. oec. Aleksandrs Kotļars.Paper for obtaining the degree: „Transport and Business Logistics”.The research goal: The goal of this thesis is to develop recommendations for optimizing freight transport traffic control by analyzing innovative technologies such as blockchain, IoT, autonomous vehicles, and ICT.Research object: Management and organization of freight transport traffic control systems.Research subject: Application of blockchain technology to enhance and innovate freight transport traffic control systems.Chapter 1: The role and importance of freight transport in business and entrepreneurship, including its importance in supply chain management and economic contribution.Chapter 2: Analysis of freight transport, with an emphasis on its efficiency, the situation in Latvia and environmental aspects.Chapter 3: Application of innovative technologies in the field of freight transportation, including automated vehicles, autonomous drones and blockchain.

Author: Anželika Davidova

Supervisor: Aleksandrs Kotļars

Degree: Professional Bachelor

Year: 2024

Work Language: English


Improving the efficiency of SIA Ultramarine Services seafarers' recruitment company

The first part of the thesis compiles theoretical insights on the research topic, including operational efficiency, its evaluation, influencing factors, promotion possibilities, and the efficiency of the personnel selection process. The second part of the thesis is dedicated to the characterization of the studied company, covering the company's main areas of activity and results, as well as describing the main business processes related to personnel selection. In the third section, a practical study is conducted on the efficiency of the company's operations and the sailor selection process. It includes an analysis of the company's performance indicators, a comparison with industry averages, and an analysis of survey results. Based on the research findings, recommendations are provided to the company with the aim of improving its efficiency.

Author: Darja Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

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