Development of Digital Marketing Activities for Kure Pizza

This research investigates the development of digital marketing activities for a pizza dining establishment in the catering industry of Azerbaijan. Due to the swift changes in consumer behaviour and growing number of competitors in the catering industry, the restaurants have to adopt and implement digital marketing activities to effectively engage with the target consumer base. The study looks into overall outlook and ongoing trends in the catering industry of Azerbaijan. Utilising research methods including best practices comparison, competitive comparison, survey, and interviews, the author aims to identify and suggest digital marketing activities for the pizza establishment to improve engagement with its consumers and drive more sales through enhancement of its online presence and digital marketing efforts.