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Use of Artificial Intelligence in Human Resource Management

The integration of Artificial Intelligence into Human Resource Management processes presents an evolving domain of exploration and practical application. The widespread adoption of AI technologies presents the potential for significant transformations in products, innovation processes and business models. The research aim is to develop a framework for effective use of AI in Human Resource Management. The subject of the research is AI-based solutions in Human Resource Management. The object of the research is Human Resource Management processes in an enterprise.A multifaceted research approach was used to scrutinize the effective utilization of AI in HRM: Literature review, Case Studies, Employee Surveys, Interviews with HR experts.During this research, the author highlighted aspects of contemporary HRM that can be improved using AI technologies; made a list of the recommended practices for integrating AI-based solutions into HRM; developed a framework for AI tools implementation and found out that HR experts’ and employees’ overall perspective on AI within HRM appears optimistic.This research holds both theoretical and practical significance, driving advancements in theoretical knowledge, informing organizational practices, and shaping the future of work in the digital age.

Author: Ana Enache

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement

Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement.The aim of the paper is to collect information on the process of search, attraction and selection of personnel, to identify the shortcomings of the process of search and selection of personnel on the example of EKL/LS Ltd. and to provide recommendations for their improvement.In accordance with the aim of the work, the following tasks were set:To look at the theoretical foundations of recruitment and selectionTo identify the characteristics of EKL/LS Ltd.To analyse the management system of EKL/LS Ltd.To analyse the recruitment and selection system of EKL/LS Ltd.Identify the main problems in recruitment and selection at EKL/LS Ltd.Develop recommendations for improving the recruitment and selection system at EKL/LS Ltd.

Author: Anastasija Horoļska

Supervisor: Tamila Mišāne

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Marketing activities in the field of eSports

Bachelor's Thesis „Marketing Activities in the Field of eSports”. Author of the paper: Anastasija Karačova. Scientific supervisor: Professor Dr. Olga Zervina.Paper for obtaining the degree „Business and Management”

Author: Anastasija Karačova

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Logistics management improvement in the FedEx company

The research goal: to analyze the impact of technological enhancements, specifically the introduction of the CWC system, on the operational efficiency of FedEx Latvia.Research object: FedEx Latvia.Research subject: the enhancement of logistics management practices.Chapter 1 provides an overview of traditional logistics management practices at FedEx Latvia and outlines the initial challenges and inefficiencies encountered.Chapter 2 examines the implementation and outcomes of the CWC system, focusing on the improvements in package scanning processes, error reduction, and operational speed.Chapter 3 explores potential future technological enhancements, analyzing their feasibility, expected benefits, and possible challenges in the context of FedEx Latvia's ongoing operational needs.This thesis aims to provide comprehensive insights into the transformation of logistics management practices at FedEx Latvia through technological advancements, assessing both the immediate and long-term impacts on the company's efficiency and operational costs.

Author: Artjoms Koreckis

Supervisor: Irina Kuzmina-Merlino

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Resilience of startups emerging from incubators: factors for successful long-term
sustainability

The bachelor thesis consists of 3 chapters which provide constructive overview of current Latvian innovation market situation and descries the phenomenon of startup, also defining the factors of success and present the picture of project BUSEE.The first chapter defines the concept of startup and innovation activity. Providing the list of development and lifecycle of startup project. The activity of startup in different sectors were noted. And finally, examination of current trends in startup development industry.Second chapter in other case stands for brief description of Latvian innovation environment. Also covering the role of the government, private sector, and academic sphere in supporting innovation. Identifying the key factors of success and obstacles for startups and analyzing the afterwards The last chapter is defining the factors of sustainable development of the startup project BUSEE by providing complete overview of goals, tasks, and project stages, financial justification and project risk management. Additionally, assessing the project's contribution to innovation development in Latvia and showing paths for further development of project BUSEE.

Author: Artjoms Čubs

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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