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Change management in catering companies in the context of the digital economy

The first chapter describes that based on digital platforms as the main factor of production, labor relations and labor functions are being transformed. In the modern economy, various industries and activities are being transformed, new industries are being formed, based only on the use of new technologies.The second chapter describes that the catering sector is very competitive in the Latvian market. In the context of transformation of the labor market, there are changes in the requirements for employees, which are associated with their personal development and desire for personal growth. Digitalization is transforming existing jobs, requiring workers to have new skills to perform new tasks, requiring continuous training.The third chapter describes that in a market economy, digital business transformation can drive growth, productivity and competitiveness. Digitalization allows us to minimize the risk of human error and free up specialists’ time to solve more important issues.The fourth chapter analyzes the main activities and problem areas of the enterprise, analyzes and proposes promising concepts for personnel management of an existing enterprise in the Latvian public catering market, since in modern changing conditions personnel are the key asset of the enterprise.

Author: Alīna Uļjanovska

Supervisor: Oksana Skorobogatova

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Use of Artificial Intelligence in Human Resource Management

The integration of Artificial Intelligence into Human Resource Management processes presents an evolving domain of exploration and practical application. The widespread adoption of AI technologies presents the potential for significant transformations in products, innovation processes and business models. The research aim is to develop a framework for effective use of AI in Human Resource Management. The subject of the research is AI-based solutions in Human Resource Management. The object of the research is Human Resource Management processes in an enterprise.A multifaceted research approach was used to scrutinize the effective utilization of AI in HRM: Literature review, Case Studies, Employee Surveys, Interviews with HR experts.During this research, the author highlighted aspects of contemporary HRM that can be improved using AI technologies; made a list of the recommended practices for integrating AI-based solutions into HRM; developed a framework for AI tools implementation and found out that HR experts’ and employees’ overall perspective on AI within HRM appears optimistic.This research holds both theoretical and practical significance, driving advancements in theoretical knowledge, informing organizational practices, and shaping the future of work in the digital age.

Author: Ana Enache

Supervisor: Yulia Stukalina

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Impact of Time Management in Organizing the Events

The thesis is devoted to the study of the organization of events and factors of effective time management, as well as practical applications for its improvement. The thesis considers the history of development of the main concepts and theories of time management, as well as psychological aspects related to effective work with time. Attention is paid to the tools and technologies of time management. Their impact on current and future trends in event management productivity is examined; the results of the research are presented in this paper, followed by conclusions and suggestions for improving time management in small event management companies.The study consists of Introduction, 3 Chapters, Conclusions, Recommendations.Chapter 1 is devoted to the concept, tools and practices of time management, discovered based on scientific articles.Chapter 2 comprises the analysis of event-organising market in Latvia, including the analysis of small companies.Chapter 3 deals with analysis of interviews with managers of event-organising companies and survey of customers.Conclusions were done on the basis of literature study and empirical analysis.Recommendations to the managers of small event-organising companies on time management of events were done on the basis of drawn conclusion.

Author: Dmitrijs Semešins

Supervisor: Jeļena Popova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of a conceptual approach to building a marketing strategy for the oil and gas industry

Abstract This master thesis has aimed to develop conceptual approach to build marketing strategy for oil and gas industry’s company by maximizing market opportunities developing stakeholder engagement, as well as ensuring long-term sustainability.To rich the aim of the research the following research objectives have been solved in this study:● To examine current market trends, based on 4P’s, regulatory frameworks, as well as emerging opportunities based on literature review, studying best practices, and interviewing marketing management professionals.● To address untapped market segments by assessing competitor strategies to inform strategic positioning with differentiation. ● Develop a conceptual approach to build a robust 4Ps marketing strategy utilizing digital technologies to improve brand awareness as well as strengthen the loyalty of all stakeholders such as investors, customers.

Author: Vijay Singh Thakur

Supervisor: Irina Kuzmina-Merlino

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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