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Resilience of startups emerging from incubators: factors for successful long-term
sustainability

The bachelor thesis consists of 3 chapters which provide constructive overview of current Latvian innovation market situation and descries the phenomenon of startup, also defining the factors of success and present the picture of project BUSEE.The first chapter defines the concept of startup and innovation activity. Providing the list of development and lifecycle of startup project. The activity of startup in different sectors were noted. And finally, examination of current trends in startup development industry.Second chapter in other case stands for brief description of Latvian innovation environment. Also covering the role of the government, private sector, and academic sphere in supporting innovation. Identifying the key factors of success and obstacles for startups and analyzing the afterwards The last chapter is defining the factors of sustainable development of the startup project BUSEE by providing complete overview of goals, tasks, and project stages, financial justification and project risk management. Additionally, assessing the project's contribution to innovation development in Latvia and showing paths for further development of project BUSEE.

Author: Artjoms Čubs

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Credit risk management in the banking sector of Azerbaijan.

This thesis examines credit risk management (CRM) practices in the banking sector of Azerbaijan with a focus on the application and effectiveness of international and local standards in credit risk management. The study begins by defining credit risk and discussing its importance in maintaining financial stability in banks. Various theoretical models of credit risk measurement, including traditional and modern approaches, are reviewed and their applicability in the Azerbaijani context is assessed. An in-depth analysis of credit risk management in a commercial bank (Kapital Bank) is conducted and differences in risk exposure and management strategies are identified. The study also critically analyzes the adoption and implementation of the Basel Accords (Basel I, II and III) in Azerbaijani banks and compares these international standards with local practices. The findings reveal significant differences in Kapital Bank's CRM practices as well as divergence in the implementation of the Basel standards. The thesis concludes with recommendations aimed at improving the regulatory framework and CRM practices to enhance the sustainability and effectiveness of credit risk management at Kapital Bank.

Author: Fatima Aghali

Supervisor: Jekaterina Vestermane

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Possibilities of introducing the principles of sustainable development into the company's marketing concept

In the first chapter the basic principles of sustainable development in business will be described, as well as a role of marketing in its realization, how it affects the company, how they are connected. What challenges while implementing sustainable development the company can meet, how it affects it and how they correspond each other.The second chapter is going to be focused on the clothing retail in Latvia, what is the geographic distribution of it, how it is structured. What features Latvian companies use, in order to attract customers. And how now the consumer understand the word sustainability, how they understand the importance of it. The third chapter will provide the basic information and the history of the company. How well the company is competitive in comparison with other companies. How the company is familiar with principles of sustainable development and how the company applies them.The fourth chapter will be about the defining project goals for company, how “APRANGA” company can plan an implementation of sustainable development principles into the marketing concept. Will try to formulate the new marketing concept with a consideration of sustainable development principles.

Author: Valērija Isajeva

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Development of a conceptual approach to building a marketing strategy for the oil and gas industry

Abstract This master thesis has aimed to develop conceptual approach to build marketing strategy for oil and gas industry’s company by maximizing market opportunities developing stakeholder engagement, as well as ensuring long-term sustainability.To rich the aim of the research the following research objectives have been solved in this study:● To examine current market trends, based on 4P’s, regulatory frameworks, as well as emerging opportunities based on literature review, studying best practices, and interviewing marketing management professionals.● To address untapped market segments by assessing competitor strategies to inform strategic positioning with differentiation. ● Develop a conceptual approach to build a robust 4Ps marketing strategy utilizing digital technologies to improve brand awareness as well as strengthen the loyalty of all stakeholders such as investors, customers.

Author: Vijay Singh Thakur

Supervisor: Irina Kuzmina-Merlino

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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